Driver recruitment and retention needs are ongoing and costly. To fill seats in a fleet that is growing—by about 50% in the past year and 100% in the past three years—and to address driver turnover, Hirschbach Motor Lines needs to add 12 to 15 new drivers per week. The carrier estimates the cost of hiring a new driver at $5,000 and spends as much as $30,000 per driver on retention efforts.